Rebuilding tourism in Asia-Pacific: A more conscious traveller?

Covid-19 has changed travel in many ways. Since the onset of the pandemic—which has had a devastating impact on human life and society— travellers are thinking more about the impacts of their holidays on communities, local economies and the environment. Although these discussions picked up in the past few years, the pandemic has resulted in a travel awakening of sorts and accelerated the push towards more conscious, responsible travel in Asia-Pacific. This report by Economist Impact, and sponsored by Airbnb, explores the recovery of tourism in the Asia-Pacific region. It looks at ways in which travel could change with the rise of the conscious traveller. The report is based on extensive desk research and a survey of more than 4,500 travellers from across the region.

Studies / Research / Report
The Economist Group
22 pages
English
Consumer Awareness
COVID-19
Stakeholder Engagement