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In tourism, the benefits of advancing gender equality are further amplified due to the high proportion of women working in the sector. The "Gender Inclusive Strategy for Tourism Businesses" contains tools to support private sector tourism enterprises of all types and sizes achieve effective and consistent strategies and programmes for gender equality across their operations. As  demonstrated  by  the  impact of the COVID-19 pandemic, gains in gender equality and women’s economic empowerment can be easily lost if they are not embedded in private sector operations. These guidelines aim to support the private sector in implementing the Action Plan developed in the Global Report on Women in Tourism - Second Edition. In order to apply gender mainstreaming in practice, they provide details on four key steps for companies of all sizes and types.