Resource Center

The production of this study on barrier-free tourism for people with disabilities in the Asian and Pacific region was undertaken with financial assistance from the Government of Japan. Closely linked to the needs of the senior’s market are people with disabilities. The travel needs of this group have been categorized as barrier-free tourism (BFT). BFT offers a new opportunity for segmentation that merges the access requirements of the seniors and disability markets. In particular, providing information as well as presenting, promoting and marketing easy access tourism facilities can provide destinations with greater competitive advantage for attracting these growing niche markets.